|
Do you need to collect, organize, and use market data?
Could you benefit from a systematic overview of market research techniques?
If so, this book is for you.
Business Research: Methods and Strategy provides summaries of market
research techniques and theory in a myriad of forms —
surveys, focus groups, interviews, case studies,
feasibility studies, competitor profiling, etc.
Interspersed examples and sample forms of business
research provide a real-world appreciation for how
market research assists business planners in the process
of strategic planning. This book has grown out of
real-world work in business research settings.
The author, Kim Burkhardt, MBA, is the owner and founder
of Burkhardt Research Services. Burkhardt Research
Services provides competitor profiling, market research,
and feasibility studies to clients in industries such as
manufacturing, real estate, healthcare, technology, and
government. Ms. Burkhardt also teaches marketing, small
business management, and media research.
Kim Burkhardt’s first book, Competitive Intelligence
Workbook, has been used as a university textbook at
several post-secondary institutions. |
Reviews
"Ms. Burkhardt's first book, Competitive Intelligence Workbook, works well as a
introductory guide and has been well received by my students. I'm looking forward to Kim's coverage of
business research methodology in a broader context."
Sheila Wright
Principal Lecturer, Department of Marketing and Head of Competitive Intelligence & Marketing Strategy (CIMS) Team
Leicester Business School, De Montfort University, United Kingdom
"Kim Burkhardt, author, and founder of Burkhardt Research Services
offers insights into the world of competitive intelligence that everyone should read. Her instructive
discussions of the value and far-reaching benefits of Competitive Intelligence, and her explanations of CI
processes and techniques are worth the cost of this book, alone, and all that information is just in Chapter
Two. Buy this book. You will be glad you did."
Curt Scott
Founder and Past President
Puget Sound Business Intelligence Group
|
Burkhardt
Research Services
