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Are you a business professional who needs to know what your competition is doing?
Could you benefit from a systematic method of monitoring the competition?
If so, this book is for you.
The Competitive Intelligence Workbook provides ready-made
forms that guide the organization and presentation of
information about the competitive business environment (60
forms in 9 sections). Further, information is introduced
about where to locate available market data (other books
specialize specifically in identifying information sources
for researchers). Once information is organized within
this book’s re-usable format, useful market analysis can
be regularly updated, analyzed, and – most importantly
– used for building market advantage.
COMPANION CD
A companion CD is provided with this publication. This CD
has been created to make the forms in this book readily
usable. Thus, the print copy of the book can be kept
intact as a reference text while you ‘use’ the CD
copies of each form.
The CD is designed for PC-compatible systems running Windows
95/98/ME/XP. There is no software installation required —
all you need is an internet browser on your computer to
use the CD — either Internet Explorer 4.0 or Netscape
Navigator 4.0 - or above.
When you access the CD, you will find two types of available
material. First, a complete HTML version of the print book
can be accessed from the CD (including the introductory
text about information sources). Secondly, you will find a
usable, interactive version of all forms. The forms can be
accessed in HTML (browser), RTF, Word, and Excel.
The CD forms can be used for creating your own
presentation-ready forms. These forms can be copied or
saved to disk (or your computer’s hard drive, floppy,
etc.), edited to input your information (i.e., you can
answer the questions on the forms), updated, printed,
and/or electronically distributed to people within your
firm.
The
author, Kim Burkhardt, is an MBA who consults industry
clients on competitive research and analysis. The
clientele of Burkhardt Research Services come
from U.S. and Canadian sectors that include health care, manufacturing,
real estate, chemicals, technology, academia, and
government.
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Reviews
"A clear, concise, and practical approach to gathering,
analyzing and making sense out of competitive intelligence
data."
Reva Basch
Aubergine Information Services
"No matter what the topic, there is nothing like a good set of
tools to help do the job. Kim Burkhardt's 'Competitive
Intelligence Workbook' provides the framework that will
help the experienced researcher or those new to CI to
create reports that are well organized, comprehensive, and
easy to understand and use. The forms and checklists on CD
will make this an invaluable addition to the researcher's
collection. I highly recommend it."
Helen Burwell
Burwell Enterprises, Inc.
Montgomery, TX
"As the owner of a research business in Vancouver, Canada,
this is the book I wish I had when I started doing
research on companies. Burkhardt provides clear forms and
checklists that will truly enhance the product of an
experienced researcher as well as put a novice on the
right track."
“Competitive Intelligence Workbook, with the
accompanying CDROM, offers an easy-to-follow road map for
organizing business intelligence. This is a must-have for
anyone in the Competitive Intelligence field."
Jane Lucas
Consolidated Information Services
North Vancouver, BC
"Thorough competitive research - a must for anyone doing serious
product management. If followed, the Competitive Intelligence
Workbook insures appropriate competitive due diligence. I wish this was
available when I was a product manager!"
Chris Buckingham
QL2 Software
"The strength of this workbook in my opinion is that it focuses
on needs analysis, an aspect not covered in depth in many
CI books. I am thoroughly enjoying the many useful tables
of this book. I wish I had it when I started teaching
several years ago."
Daphne Raban
University of Haifa
Israel |
Burkhardt
Research Services
