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Competitive Intelligence (CI) is
the ethical collection and
analysis of industry and
inter-industry competitor market
data. CI gathers multi-sourced
primary and secondary market
data which can be used in a
variety of strategic and
competitive applications. At
Burkhardt Research Services, we
work with you to understand
drivers of industry change,
anticipate competitor responses
to changing market conditions,
evaluate the evolving
competitive positioning of
individual competitors, and/or
develop new market strategies
for competitive positioning.
Our competitor market reports
variously focus on competitor
profiling/analysis (operational
activity, financial summaries,
strategy/market planning, etc.)
and threat/opportunity
assessments via a mix of primary
and secondary data sources and
insightful market analysis.
Package Report Options and
Tailor-Made Projects
Each
customer is unique and we
treat you as such!
We work
with each client to develop
a project plan that meets
your particular project
requirements.
Everyone receives the
same level of quality –
custom-made to your
specifications.
If you prefer an
off-the-shelf solution, we
will accommodate that also –
ask us about a “standard
rate option” for which we
will produce reports
reflective of our most
common components at a
median range.
Competitor Monitoring
Do you need someone to
monitor specific activities
of your competition?
Are there aspects of your
competitive intelligence
requirements that could be
better managed by the skill
sets of a third party?
Burkhardt Research Services
will work with you to
conduct one-time, periodic,
or ongoing CI activities to
meet the needs of your
organization. Contact
us
to see how we can provide
the services you need based
upon your circumstances.
Evaluating Competitive
Context
How much of a competitive
threat do you face at close
range (direct or “brand”
competitors)? How
about on a broader “total
market” level in which
alternate products could be
substituted by customers to
realize the same results
they get by using your
product or service?
How rigid are the
competitive dynamics of your
market? What market
conditions or types of new
competition could
fundamentally alter current
market dynamics?
Burkhardt Research Services
studies and defines these
factors for clients.
Contact us
to find how we can evaluate
competitive context based
upon your market
circumstances – and help you
compete successfully.
*Competitive
Intelligence Outsourcing
If you want to supplement
your internal CI efforts or
if having an internal CI or
market research department
is not appropriate for your
firm, Burkhardt Research
Services can function as
your support team and/or CI
department. Click here
for a hypothetical case
study example of how a
third-party competitive
intelligence function can
bolster corporate success in
real world applications.
*Click
here for a case
study
Industry Consolidation -
M & A
Merger and acquisition
activity occur both in
response to and as a
driver of industry
change. Is it
possible to forecast
when mergers and
acquisitions are likely
to start happening in
your industry as a
trend? Very
likely, yes.
Is it possible to
identify if a particular
company - or pairs of
companies – are likely
to engage in M&A
activity? Again,
the answer is “very
likely.” When
other firms in your
environment realize an
M&A, what is the outcome
likely to be and how
will that affect your
company? Should
you merge, acquire, or
be acquired? Why?
Burkhardt Research
Services is here to
conduct M&A market
analysis for you – we’ll
help you evaluate
changing market
conditions and/or
conduct the due
diligence necessary for
M&A situations under
consideration.
Contact us
Competitive Intelligence for
Sales
What competitive threats are
standing between you and closing
the next sale? How can you
position yourself to minimize
market threats and realize sales
opportunities in contrast to
your competitors? Our
intelligence research and market
analysis will get to the root of
the issue so that you act to
win.
Contact us
for more information about
achieving higher levels of sales
with our competitive
intelligence services.
Competitive Intelligence for
Operations
How are you and your
competitors’ operational
performance measuring up in
comparison to each other? Does one firm in your industry
(you or a competitor) always
seem to be either ahead or
behind the curve? Who has
a competitive operational edge?
Are there seemingly hidden
operational methods in your
industry that you need to
identify – so that you can use
them? Do your sales people need
to quantify your operational
differentiators in order to
close sales? We’ll
identify such things for you at
Burkhardt Research Services –
contact us
for more information.
Benchmark Analysis
Is
your firm operating at peak
performance? Are wondering why
your competitors prices or bids
always come in below your quoted
price? Would you like your
product or service to reach the
“next level” that is already
achieved by your competitor(s)?
Come to Burkhardt Research
Services to uncover your
industry’s standard operating
metrics and identify the
standards achieved (or not
achieved!) by individual
competitors for the purpose of
benchmark analysis.
Have us evaluate
industry/competitor measurements
such as operations management,
sales strategy, staffing levels
and HR management, and financial
leveraging.
Contact us to find about
measuring yourself against your
direct competitors, your
industry, and/or against firms
with comparative operational
considerations in other
industries.
Establish a Competitive
Intelligence Department
If
competitive intelligence is new
to your firm, Burkhardt Research
Services is available to guide
you in establishing a successful
in-house CI function –
determining company needs,
establishing goals and
objectives, staff training,
resource guidance, etc.
Click here
for a case study example of how
companies set up an internal CI
department under our direction. |
Burkhardt
Research Services
