B R S

Burkhardt Research Services

Competitive Intelligence – Business Research – Market Analysis

  
 
Qualitative and Quantitative Research  [ back ]
Qualitative Research

We conduct research that underlies effective market analysis. Referenced sources, depending upon your needs, may include:

ACADEMIC RESOURCES - journals, case studies, university laboratories and think tanks.

ANNUAL REPORTS AND SECURITIES FILINGS - These corporate filings contain a wealth of data about publicly traded companies.  Burkhardt Research Services will locate, read, and evaluate these reports to find the information you need.

DATABASE SEARCHING - highly concentrated, relevant market data is provided directly within commercial information databases

EMBASSIES/CONSULATES - These foreign government representatives promote the development of their country's business climate.  They often make country data available to individuals and companies seeking to do business within their country.  Burkhardt Research Services will contact them on your behalf.

GOVERNMENT RECORDS - Decisions made by government, government legislation, and government knowledge provide a wealth of information for corporate decision makers.  Use Burkhardt Research Services to locate government records that will help you move your business forward.

LIBRARY RESEARCH - We find the information you need from academic, specialized and public libraries - books, journals, reports, community information.

MANAGEMENT OF YOUR OWN CORPORATE KNOWLEDGE REPOSITORIES - Burkhardt Research Services works with clients to identify existing forms of internal corporate knowledge and encapsulate that knowledge into corporate information databases.

NEWS RELEASES - We track news releases published by your competitors.

TRADE JOURNAL SEARCHES - Burkhardt Research Services finds timely, published industry information that help our clients make relevant decisions based upon a knowledge of relevant market conditions.

Knowing how and where to effectively locate data requires knowledge and, of course, time. Outsourcing this work to Burkhardt Research Services can save you time AND ensure quality results. We gather data for you and, as desired, package it into readily-usable report formats.
Quantitative Research

Burkhardt Research Services provides the following statistics-based research services:

SURVEYS
Market surveys are useful attitudinal barometers of people or organizations (primary research) - they employ an organized, scientific methodology to  identify and measure the views, experience, or habits of a particular sample group.  Burkhardt Research Services' market surveys address the following questions:

  • Is there a market for a particular type of product?
  • Does our product meet customer demand?
  • What are consumer views about us and/or our competitors?
  • Could we capitalize upon consumer views - or demands - on a given subject?
  • Which purchasing trends, demographic shifts, and other consumer/industry issues can impact your business?
  • What actions need to occur to ensure (or improve) stakeholder relations?

Survey results can assist in areas such as product development, product reviews, public relations, investor relations, human resources management, and market evaluations.

FOCUS GROUPS
Market surveys identify WHAT people think or do - focus groups identify the WHY behind human activity.  Burkhardt Research Services' focus groups bring together a sampling of a target audience in an interview/discussion context to study people's motivations.  Such information allows clients to better provide responsive products and services that succeed in the marketplace.  Focus groups are sometimes done in collaboration with surveys.

CASE STUDIES AND INTERVIEWS
Our case studies and interviews study the multivariate causes and environmental factors surrounding client situations that need direct and focused study.  Field observations, executive interviews, use of related market research - comprehensive understanding of situational conditions grow out of case studies and interviews conducted by Burkhardt Research Services.

INFERENTIAL DATA ANALYSIS
Looking for answers out of raw statistical data or from situations in which only partial data can be obtained?  Burkhardt Research Services will:

  • Collect, collate, evaluate, and report upon the meaning of statistical data (market surveys, industry data, etc.)
  • Employ analytical tools that inferentially pull "likely scenarios" from research scenarios that collect partial results.

MARKET STATISTICS
Burkhardt Research Services locates, obtains, and analyzes market statistics used for strategic planning - rates of industry growth/change, economic indicators, and consumer demographics.

CONSUMER DEMOGRAPHICS
Who are your customers?  What are their defining characteristics? How is a demographic group changing?   How can you locate and effectively reach them?  How can census data be obtained, studied, and put to practical business use?  Burkhardt Research Services studies and reports upon consumer demographics so that you can put the information to use.

BRS has the background and experience to conduct these services on your behalf.
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Questions? Comments? General Inquiries?
Contact us to conduct your industry and consumer research.
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