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Burkhardt Research Services
COMPETITIVE INTELLIGENCE - BUSINESS RESEARCH - MARKET ANALYSIS |
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Competitive
Intelligence Research Reports |
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Successful Marketing: Getting
Personal About Professional
Success
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This white paper applies several
common marketing principles to
the personal task of
professional career enhancement.
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Where do you want to be
professionally in five, ten, or
fifteen years? How do you want
your biography of professional
success to read when you retire?
Have you ever believed that
professional success is strictly
a matter of learning and
improving upon the job tasks or
skills needed to do a chosen job
and trying hard?
Simply having the professional
skills to land a new job or new
promotion isn’t enough to
advance professionally.
This white paper takes several
common marketing principles and
applies them to the personal
task of professional
self-promotion and career
enhancement. You too can become
comfortable – and successful -
assuming the role of marketing
on your own behalf.
Price: $25.00 Order
About
Training Services at
Burkhardt Research Services
Burkhardt Research Services has
been conducting market research
services since 1999. In
addition, our founder – who
earned an honors MBA – shares
her acquired business knowledge
at national conferences, in
academic classrooms, and in
corporate training sessions.
This white paper is based upon
her marketing-related experience
and observation that some people
hold back their professional
success due to a bashful
hesitation to “self-promote.” In
addition, Ms. Burkhardt is
available to consult
individually with persons who
want additional guidance on
applying (or building upon) the
concepts discussed here.
Call us toll-free at (888)
432-9119 for more information.
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2007 Self-Employment Study
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Study analyzes self-employment from the
perspective of self-employed persons. |
Burkhardt Research Services' credible market studies provide
in-depth research and analysis applicable to the needs of our clients.
Potential clients may contact us
directly for a summary of this sample report conducted on
self-employment in North America (2007). This study - which
supplements standard demographic statistics from the
census - looks at self-employment from the perspective
of self-employed persons (reasons for self-employment,
support mechanisms used, marketing strategies, etc.).
This study of the experiences of self-employed persons
demonstrates the breadth of our research while
concurrently bringing additional attention to the small
business people who help sustain our economy (we
encourage everyone to do support small businesses in
your community).
Persons wanting to cross-tabulate the complete study
results may do so on a purchase basis.
Cross-tabulations of the study results are available for $60.00.
Call (888) 432-9119
Overseas customers can contact us at keb@burkhardtresearch.com
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Survey of Current Practice and Perceptions
2006
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Study demonstrates how companies perform competitor intelligence. |
Competitive intelligence is a strategic tool that studies individual
competitors and the competitive market forces that affect a firm.
Twenty-three North American firms have been interviewed by Burkhardt Research
Services. A sampling of small, medium, and large firms from the business
community, healthcare, academia, and industry associations – and CI vendors -
are included in this study. Participants include firms with varying degrees of
formal-to-informal CI activity, firms with no active CI function, and CI vendors
(consultants and software firms). Comparative results are analyzed within and
across firm types. Analysis is given to the comparative scope, methodologies,
and viewpoints of current corporate CI practices. It has been indicated, for
example, that larger firms are often more likely than smaller firms to practice
formal competitive intelligence. Companies conduct research and
competitor/market analysis in a variety of ways, varying in the size of their CI
departments, sources of information utilized, and in the internal corporate
applications served by intelligence results.
This CI survey – a follow up to our 2002 survey of eighteen firms - is thought
to be unique in that it comparatively interviews three different sectors:
corporate CI practitioners, companies with no CI function, and vendors. The
purpose of this study is to comparatively analyze current competitive
intelligence (CI) practices across companies and to gauge perceptions about CI.
Order this report to read the comparative results aggregated from participating
companies.
Price: $60.00 Order
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Survey of Current Practice and Perceptions
2002
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Study demonstrates how companies perform competitor intelligence. |
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Competitive intelligence is a corporate strategy tool that
studies individual competitors and the competitive
market forces that affect a firm. Small, medium, and large companies from across market sectors - as
well as industry associations and vendors - have been
interviewed by Burkhardt Research Services. Analysis is
given to the comparative scope, methodologies, and viewpoints
of current corporate CI practices. It has been indicated, for
example, that larger firms are often more likely than smaller
firms to practice formal competitive intelligence. Companies
conduct research and competitor/market analysis in a variety
of ways, varying in the size of their CI departments, sources
of information utilized, analytical techniques employed, and
in the internal corporate applications served by intelligence
results.
Order this report to read the comparative results aggregated from representative companies.
Price: $45.00 Order
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