Public Affairs / COMPETITOR SOLUTIONS / TRAINING / PRESENTATIONS

Training

Welcome the BRS' team to conduct training seminars for your company, industry association, or conference. Our staff consult for industry clients and periodically teach business courses at local universities. We also speak at regional and national conferences for trade groups, industry associations, and academic groups throughout the U.S. and Canada (see “presentations”). In addition, our 'Competitive Intelligence Workbook' is in use as a university textbook. The workbook has become a tangible guide for Fortune 100 companies, medium-sized firms, small businesses, and individuals.

Intelligence and Market Research Training

Our half-day seminars, full-day seminars, and two-day seminars are available on a variety of subjects:

• Competitive and Market Intelligence Overview: History and growth of CI, components of a CI function, research and analysis methodologies, corporate CI application, hands-on training tools.

• Research Methodologies in Competitive/Market Intelligence: Half-day and full-day seminars.

• Analysis Methodologies in Competitive/Market Intelligence: Half-day and full-day seminars.

• Tailored development/review of your company's CI function (length of seminars vary).

For potential or new market researchers:

Market Research 101: from Google to primary data - an overview of various market research methodologies, purposes, and information-gathering techniques. We introduce everything from quantitative surveys to on-the-job qualitative “tips and tricks” of librarians and corporate researchers.

Public Affairs Training

We provide tailored training based on our combined experience in market research and political campaigning. Topics available for consultation training include:

• Communicating Your Message: Brand your campaign and bring supporters on board (voters, volunteers, advocates, you name it)

• Managing Your Campaign: Develop a game plan for a running a successful public affairs or election campaign

• Campaign Teams: Bring together and manage a team who to help run your campaign

For potential or new political candidates:

Campaigning 101: from filing to winning - an overview of what it takes to enter a race and win an election.

Training for Micro Businesses and Community Agencies

Burkhardt Research Services recognizes the need for community sustainability provided by local businesses.

In the time that we’ve been in business, we’ve seen how increasing globalization and continually changing market dynamics present challenges to the small and domestic businesses that are the backbone of our communities. Further, we recognize the need for community sustainability provided by local businesses.

In our effort to “give back” for our successful years in business (in business since 1999), we are leveraging our experience in business and business education to provide targeted training designed to strengthen local communities’ ability to manage changing market conditions.

The length of our training ranges from two to three hours to two days, depending upon the topic and the needs of specific audiences.
 

Training topics we cover include:

Why we’re qualified to offer this community training:

• We’ve got proven experience making our own business work (in business since 1999).

• Our managing director, Kim Burkhardt, has an MBA and has taught business courses at the bachelor’s and master’s levels.

• Burkhardt Research Services staff speak at regional and national conferences.

• Our hands-on business guide, Competitive Intelligence Workbook, has been used as a textbook on two continents.

Successful Marketing: Getting Personal About Professional Success

This white paper applies several common marketing principles to the personal task of professional career enhancement.

Where do you want to be professionally in five, ten, or fifteen years? How do you want your biography of professional success to read when you retire?

Have you ever believed that professional success is strictly a matter of learning and improving upon the job tasks or skills needed to do a chosen job and trying hard?

Simply having the professional skills to land a new job or new promotion isn’t enough to advance professionally.

This white paper takes several common marketing principles and applies them to the personal task of professional self-promotion and career enhancement. You too can become comfortable – and successful - assuming the role of marketing on your own behalf.

Price: $25.00    Order

About Training Services at Burkhardt Research Services

Burkhardt Research Services has been conducting market research services since 1999. In addition, our founder – who earned an honors MBA – shares her acquired business knowledge at national conferences, in academic classrooms, and in corporate training sessions. This white paper is based upon her marketing-related experience and observation that some people hold back their professional success due to a bashful hesitation to “self-promote.” In addition, Ms. Burkhardt is available to consult individually with persons who want additional guidance on applying (or building upon) the concepts discussed here.

Call us toll-free at (888) 432-9119 for more information.